When most people start making AI content, their first instinct is to pick a platform, buy equipment, study editing, or have an AI write a batch of scripts straight away
After actually running through a full cycle, I found the first question shouldn't be "what do I post" but "why am I building this account"
Do you want platform revenue share, brand sponsorships, traffic for your own product, or a long-term personal IP? Different endpoints work backwards to decide the content route
Fix the endpoint first, then choose the content route
If the main goal is platform revenue share, you need a wider audience, a higher posting frequency and sustained views
If the main goal is brand sponsorships, the content has to be more vertical and the follower profile clearer
If the main goal is selling your own product, the point isn't whether the content is "pure" enough, but whether it keeps reaching the right people
If you want to offer a community, consulting or services, the content also needs a real-person feel, lived experience and steadily accumulated trust
This is the order I keep coming back to: work out where the money comes from first, then decide what the content is about
AI content is not a format, it's a set of modules
AI media doesn't mean having an AI auto-generate posts or videos
The more valuable approach is to break content production into modules that can each be optimised separately:
- Find first-hand information sources
- Choose topics worth making
- Break down the hooks, structure and CTAs of benchmark content
- Produce the script and assets
- Finish production and distribute across platforms
- Review against real data
Each module can use different AI tools or agents, but judgement still comes from the feel you build by posting continuously
The AI tools and information sources I've compiled exist so that input and production no longer depend on scattered bookmarks
First-hand sources matter more than second-hand conclusions
One of the biggest advantages of making AI content is that the information itself is still moving fast
I usually build my information network in three layers:
- Official accounts: start by catching the main model and product teams
- Key people: keep tracking the product, technical and market leads
- The diffusion network: watch who they repost, cite and discuss
Ready-made lists save time, but it's the process of searching and filtering yourself that builds a real understanding of product lines and industry shifts
Search isn't the destination; the act of searching is itself cognitive training
Get it running first, then refine
The trap beginners fall into most easily is chasing one "perfect piece of content" before they have any real feedback
What matters more early on is using enough posts to build topic judgement and a feel for the platform
That doesn't mean churning out rubbish; it means spending limited energy on the variables that matter most first:
- Does anyone care about the topic
- Do the first few seconds make people stay
- Is the content structure clear
- Is the next action obvious
- What does the post-publish data say
Once an action is validated by real data, turn it into a prompt, checklist, template or automated workflow
That's where this site's Prompt and Model Lab comes from: it doesn't just store a prompt, it keeps the input, the result and the source wherever possible
Traffic doesn't grow at a steady pace
A new account usually goes through a long stretch of low feedback, then one or two pieces suddenly push it up a step
If you picture growth as a steady daily increase, it's easy to misjudge your direction during the trough
The more sensible approach is high-frequency small experiments: change only a few variables each time, then watch how the next batch of content responds
Before volume goes up, most so-called "intuition" is just imagination
Turn one success into a reusable system
What I ultimately care about isn't one viral hit but a complete chain:
Information source → topic judgement → content production → distribution → data review → business result
If any link in the chain breaks, the result can't be repeated over the long term
So my focus has gradually shifted from "make one more piece of content" to "how do I get the right content to grow reliably"
If this is your first visit, you can read on to About me to see where this method comes from, or go straight to the Resource library and take the prompts, courses and tools that are already organised there
SOURCE NOTE
由 2026 年 5–6 月公开分享材料整理